UNAA Volunteers
Case Study, by admin
The Student and Volunteer Placement Program is an initiative by the United Nations Association of Australia (NSW Division) in partnership with Western Sydney University.
Launched in May 2023, this Program offers students and volunteers unique, real-world learning opportunities with measurable impacts. Participants gain valuable knowledge, skills, and experience through a hybrid approach that includes project-based work, self-directed learning, group supervision, and peer support. The program is designed to provide flexibility and comprehensive support, ensuring a rewarding experience for all involved.
Research Mission: To promote the program and engage key stakeholders, including WSU students and others who wish to volunteer with UNAA NSW.
Key Aims and Objectives:
- Create a compelling brand for the Student & Volunteer Placement Program that resonates with all stakeholders.
- Develop a targeted social media campaign to engage each key stakeholder group.
- Design an informative slide deck with key messages tailored for each stakeholder group.

Designed to be modern, crisp, and clear, the logo functions as a versatile wordmark on multiple different levels.
Symbolising the Volunteer Program's dynamic and inclusive nature, this identity embodies the initiative's spirit of learning, growth, and community impact. It is designed to be inclusive and engaging, appealing to a diverse range of stakeholders, from students and volunteers to organisational partners. The branding conveys a sense of professionalism and enthusiasm, emphasising the program’s mission to foster impactful learning experiences. Through thoughtful design, the brand captures the essence of the program, making it instantly recognisable and trusted by its audience.

Enhancing educational experiences while promoting community engagement and professional development.
Our students’ work on the Student & Volunteer Placement Program showcases their ability to address real-world challenges with creativity and strategic thinking. Their efforts contribute to socially responsible projects that align with the UN global goals, demonstrating their expertise in branding, social media strategy, and stakeholder engagement.
Sharing success stories, providing program updates, encouraging action, community involvement and support.
Our students created a compelling social media campaign to inspire and engage a diverse range of stakeholders. This campaign features a dynamic mix of posts, graphics, and videos tailored to connect with different audiences.
This approach ensures that the message of volunteering and contributing to the UN SDGs resonates widely, encouraging more people to join the initiative.
Fostering a sense of unity and commitment among volunteers.
The merchandise is crafted to be both functional and meaningful, providing volunteers with everyday items that remind them of their contributions to a greater cause. This tangible connection to the program helps build a strong, cohesive community of volunteers who are united in their efforts to make a positive impact on society and the environment.
Services: Branding, Illustration, Social Media, Merchandise, Packaging Design
Team: Khushi Mali, Amy Wright, Yulin Khoo, Noah Loundar, Kirra Salinas
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